In a dynamic collaboration for the Marathon de Paris, INTERSPORT teams up with ASICS to launch an exclusive brand activation celebrating the spirit of running. At the heart of this campaign is a specially selected crew, within the Team Running a group of passionate amateur runners chosen by INTERSPORT to train and prepare for the race with the support of ASICS gear and expert coaching. This initiative embodies performance, community, and the shared journey toward one of the most iconic marathons in the world. A campaign rooted in a powerful collective brand platform : Courir ensemble, pour aller plus loin. A content production campaign which aims to promote the retailer as a top of mind within the running market, while developing brand desirability through short social media contents.
Photos : Corentin BONNET - Paul PATRIX - Martin RIVET
Videos : Paul PATRIX
Creative production : Romain PETITEAU
Photos : Corentin BONNET - Paul PATRIX - Martin RIVET
Videos : Paul PATRIX
Creative production : Romain PETITEAU
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Client
Type
Asics x INTERSPORT
Creative Production
See more work
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Index
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ClientTypeAccess
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Fédération française de HandballBrand content strategySee project
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Olympique de Marseille x INTERSPORTCreative productionSee project
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Nike x INTERSPORT I Project Run TrailCreative ProductionSee project
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Ligue Nationale de HandballBrand and content strategySee project
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NAKAMURAContent StrategySee project
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The North Face x INTERSPORTBrand contentSee project
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New Balance x INTERSPORTCreative ProductionSee project
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Rossignol x INTERSPORTBrand contentSee project
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McKINLEYContent strategySee project
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Thaismai Ltd.RebrandingSee project
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Pro TouchProductionSee project
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Paris Saint-Germain for INTERSPORTCreative productionSee project