In a dynamic collaboration for the Marathon de Paris, INTERSPORT teams up with ASICS to launch an exclusive brand activation celebrating the spirit of running. At the heart of this campaign is a specially selected crew, within the Team Running a group of passionate amateur runners chosen by INTERSPORT to train and prepare for the race with the support of ASICS gear and expert coaching. This initiative embodies performance, community, and the shared journey toward one of the most iconic marathons in the world. A campaign rooted in a powerful collective brand platform : Courir ensemble pour aller plus loin.
A content production campaign which aims to promote the retailer as a top of mind within the running market, while developing brand desirability through short social media contents.
A content production campaign which aims to promote the retailer as a top of mind within the running market, while developing brand desirability through short social media contents.
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Client
Type
Year
Asics x INTERSPORT
Brand content
2024
See more work
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Index
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ClientTypeYear
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McKINLEYBrand content2025
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NAKAMURABrand content2025
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Nike x INTERSPORTBrand content2024
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The North Face x INTERSPORTBrand content2025
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New Balance x INTERSPORTBrand content2025
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Rossignol x INTERSPORTBrand content2025
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Fédération française de HandballBrand content strategy2021
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Ligue Nationale de HandballBrand and content strategy2023
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Thaismai Ltd.Rebranding2023