romain petiteau Creative producer

“La Grande Traversée”. A trail relay through the heart of Provence between the winding paths of Sainte-Victoire and the majestic ridges of Sainte-Baume. More than just a sporting challenge, this was a true human and collective adventure, designed around the launch of the Brooks Cascadia 19, the brand’s new benchmark in trail running. Between exhaustion and exhilaration, every relay was a passing of trust, a reminder that trail running is as much about connection as it is about endurance. This was an extraordinary collective experience, a celebration of effort, solidarity, and the beauty of moving forward together through nature. For this project, I was responsible for the art direction and editorial coordination, ensuring a coherent creative vision across all stages of the activation. I also supervised the live content coverage throughout the race following the teams on-site to capture authentic moments of challenge and emotion and curated the photo retrospective, translating this intense adventure into a powerful visual story, that reflects both the athletic and human dimensions of La Grande Traversée.


Photos : Cédric MANOUKIAN
Art direction : Romain PETITEAU