romain petiteau Creative producer

Nakamura is a French cycling brand exclusively offered by INTERSPORT, a leading European sporting goods retailer. Established in 1925, Nakamura has evolved over the decades to become a prominent name,in the cycling industry. The brand's research and development center is located in Longjumeau, France, with the majority of its bicycles assembled domestically. Since 2013, the Machecoul factory has been producing a wide range of models, including mountain, road bikes, hybrid bikes (VTC), city bikes, and electric-assist bicycles. A content production campaign which aims to promote the whole range of the brand, while developing top of mind and brand desirability, through short social media contents.

Photos : Paul PATRIX
Videos : Paul PATRIX
Creative producer : Romain PETITEAU