romain petiteau Creative producer

As part of the “24h00 pour ta ville” challenge launched by INTERSPORT and Nike, Garmin joined the race by equipping runners with the Forerunner® 165 a watch designed to support every stage of a runner’s journey. Developed with performance and endurance in mind, the Forerunner® 165 guides athletes before, during, and after each run. Before: personalized training sessions adapted to individual goals. During: real-time tracking and performance monitoring for optimal pacing. After: detailed analysis, recovery insights, and data visualization to help runners progress over time. With a battery life of up to 11 days in smartwatch mode, the Forerunner® 165 kept pace with the runners throughout the 24-hour challenge proving both its reliability and endurance. This activation showcased how cutting-edge technology can empower athletes to push their limits while staying connected to their community. For this project, I led the art direction and co-managed the editorial strategy, ensuring a cohesive creative approach from live content coverage to post-event storytelling.