To mark the launch of three new Nike running models, the Pegasus 41, Structure 26, and Vomero Plus, INTERSPORT and Nike joined forces to create a nationwide running challenge like no other : “24h00 pour ta ville.” A true mental and physical battle against fatigue, the cold, the night, and the rain. Three cities, Lille, Lyon, Marseille took on the challenge, each represented by a local running crew.
I coordinated the creative production and led the art direction, overseeing live event coverage, photo reports, and video retrospectives for each city.
Photos : SPK
Videos : SPK
Creative production : Romain PETITEAU
I coordinated the creative production and led the art direction, overseeing live event coverage, photo reports, and video retrospectives for each city.
Photos : SPK
Videos : SPK
Creative production : Romain PETITEAU
See the gallery
Client
Type
INTERSPORT x Nike I 24h00 pour ta ville
Creative production
See more work
-
Index
-
ClientTypeAccess
-
Fédération française de HandballBrand content strategySee project
-
Olympique de Marseille x INTERSPORTCreative productionSee project
-
Ligue Nationale de HandballBrand and content strategySee project
-
INTERSPORT x BrooksCreative productionSee project
-
Garmin x INTERSPORTCreative productionSee project
-
Nike x INTERSPORT I Project Run TrailCreative ProductionSee project
-
Asics x INTERSPORTCreative ProductionSee project
-
NAKAMURAContent StrategySee project
-
McKINLEYContent strategySee project
-
Pro Touch I FootballProductionSee project
-
The North Face x INTERSPORTBrand contentSee project
-
Paris Saint-Germain for INTERSPORTCreative productionSee project
-
Rossignol x INTERSPORTBrand contentSee project
-
Thaismai Ltd.RebrandingSee project
-
New Balance x INTERSPORTCreative ProductionSee project