romain petiteau brand content manager

The North Face is a world-leading outdoor brand known for its durable, high-performance gear designed to help adventurers conquer the most demanding environments. In partnership with INTERSPORT, the Outdoor Adventure brand activation brings the claim “La montagne comme terrain de jeu” to life by inviting INTERSPORT’s customers to explore and experience The North Face’s innovative product range in real mountain settings. This immersive event combines expert guidance and hands-on activities, reinforcing INTERSPORT as the go-to retailer for outdoor enthusiasts ready to make the mountains their playground.

A content production campaign which aims to promote the retailer partnership with the brand while developing top of mind and brand desirability through short social media contents.