romain petiteau brand content manager

The French Handball Federation (FFHandball) is the official governing body for handball in France. It oversees all levels of the sport from grassroots development to professional leagues and the national teams. Dedicated to promoting handball’s growth and excellence, the FFHandball organizes competitions, develops training programs, and supports clubs and players across the country. As a key player in international handball, the federation works to elevate France’s presence and success on the global stage.

A new brand territory designed to give the French National Handball Teams a powerful and distinctive identity—while disconnecting fans’ attachment from the unpredictability of sport. This platform is reinforced by unifying the brand territories of both the women’s and men’s teams, inspired by the DNA of a new generation of internationals: ambitious, confident, and committed to showing an authentic face.

The brand territory revolves around the concept of collective, structured around the claim “History is written together.” A clear nod to everyone - players, coaches, staff, supporters, partners - who contribute to building the successes of French handball. Individual talents serve the collective, celebrating the diversity of French handball.