McKINLEY is an exclusive outdoor brand developed by INTERSPORT, a leading European sporting goods retailer. Established in 1984, McKINLEY offers a comprehensive range of outdoor equipment and apparel designed for various activities, including hiking, camping, trekking, trail running, and winter sports. The brand emphasizes functionality, comfort, and durability ensuring that their products meet the demands of outdoor enthusiasts.
Their products are widely available across INTERSPORT stores in Europe, including France, making them accessible to a broad customer base.
A content production campaign which aims to promote the whole range of the brand, while developing top of mind and brand desirability through short social media contents.
Their products are widely available across INTERSPORT stores in Europe, including France, making them accessible to a broad customer base.
A content production campaign which aims to promote the whole range of the brand, while developing top of mind and brand desirability through short social media contents.
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Client
Type
Year
McKINLEY
Brand content
2025
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Index
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Thaismai Ltd.Rebranding2023