romain petiteau brand content manager

INTERSPORT teams up with Nike to celebrate the launch of the Pegasus Trail 5 Gore-Tex through the Project Run brand activation in Chamonix. An immersive experience where performance meets lifestyle. More than just a trail running event, it’s an invitation to discover and fully live the trail running spirit in a unique atmosphere. Selected participants will discover the ultimate fusion of experience, technology and nature with the Pegasus trail 5 Gore-tex, while exploring the authentic soul of Chamonix trough local partnerships, exclusive surprises, and unique race formats. Performance, passion, lifestyle and Pegasus at the heart of this new adventure. The product at the heart of the project, and a community unique experience.

A content production campaign which aims to promote the retailer partnership with the brand while developing top of mind and brand desirability through short social media contents.