INTERSPORT partners with New Balance to launch the new Hierro V9 trail running shoe through the retailer’s Project Run brand activation. Set in Chambéry, the “Hierro Night Quest” invites trail runners to embark on “Une quête éclairée”—a unique night trail experience that highlights the shoe’s performance and durability in challenging conditions. This activation brings together the thrill of night running with expert guidance, positioning INTERSPORT and New Balance as leaders in trail running innovation.
A content production campaign which aims to promote the retailer partnership with the brand while developing top of mind and brand desirability through short social media contents.
A content production campaign which aims to promote the retailer partnership with the brand while developing top of mind and brand desirability through short social media contents.
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Client
Type
Year
New Balance x INTERSPORT
Brand content
2025
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Index
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ClientTypeYear
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McKINLEYBrand content2025
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NAKAMURABrand content2025
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Asics x INTERSPORTBrand content2024
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Nike x INTERSPORTBrand content2024
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The North Face x INTERSPORTBrand content2025
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Rossignol x INTERSPORTBrand content2025
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Fédération française de HandballBrand content strategy2021
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Ligue Nationale de HandballBrand and content strategy2023
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Thaismai Ltd.Rebranding2023